Showing up when people ask an AI assistant
Search is changing. Here is what it means to be understood by the tools people increasingly ask for recommendations.
People used to type keywords into a box and pick from ten blue links. Increasingly they ask an assistant a question and take its answer. The work that helps you rank and the work that helps an AI understand you are related, but not identical.
The common thread is clarity. A business that describes itself accurately, with useful content about its services and locations, consistent listings, and structured data that says plainly what it does, gives both search engines and AI tools what they need to recommend it.
No one can guarantee a particular ranking or a mention by an AI assistant. What you can do is make sure your business is described well and consistently, so that when someone asks, the tools that answer have an accurate picture to draw on.
Illustrative example
This article is a clearly labelled illustrative example, not a case study or testimonial. Want a practical look at your own enquiry process? Book a free demo.